Joe Wheeler  B&BE Founder/Director/Coach

Our Prices

...A little background about me:

For years I was the typical person eating the typical Western way. I regularly had fast-food, lots of dairy and fried foods. My health seemed OK and life was humming along. I went off to Graduate School and things changed drastically. In a period of ten months I lost one dear friend, one Cousin and my Parents in three separate auto accidents...and about two years later I lost my Sister after a long illness. I did my best to keep on- track with my Graduate studies, but I was stressed-out beyond anything I had ever experienced. Care for me came last. I was running to put out one fire after another, feeling family obligation came before my health. Involved in a grieving process ...along with lots of new financial issues, lots of traveling and lots of pressure, I began to blank-out on my Grad School exams ...something had to change. I was at an all-time low-point. I needed to make better choices for myself. 

As they say, when the student is ready the teacher will appear. I happened upon an amazing lady named Christina Pirello and her cooking show. Soon I found myself in her Philadelphia cooking class…which led to another, then another… and after two years of classes I attended the Christina Pirello Cooking Intensive at Drexel University. I was a skeptic along the way ...but as I tried the foods and approaches to healthy eating that were suggested, I noticed changes in my life and health. I had more energy …AKA: VITALITY! I stopped getting my usual quarterly cold or flu and I unlocked the keys to why. Then, I was hooked…I realized that I could cook with the best ingredients and tailor these high energy foods to fit into my busy life. Over the past years, my enthusiasm for this Whole Foods approach has grown to the point where I began to encourage (and help) family and friends to reset their kitchens and pantries for health and vitality. These family and friends encouraged me to follow my enthusiasm…which led to the birth of Balance and Beam sm! 

Today, I'm in my 40's and I recently had blood-work (cholesterol numbers etc) taken ...the numbers were great …and I spent about 20 minutes explaining to a somewhat stunned Nurse Practitioner just what I was doing/eating. I coach using the books that changed my life: Cooking the Whole Foods Way and Glow both by Christina Pirello. I love their approach …cooking NOT as a chore, but as the keystone to a healthy life ...and get this: I enjoy cooking! Who knew?! If I can enjoy cooking, then you can too. Once you understand the basics, you'll be able to navigate your local organic foods store or conventional supermarket, and the Internet, to get all the products you need for your Vitality Pantry System sm. With some effort and patience, you too can learn the art of Whole Foods Cooking or Healthy Conventional Cooking. We teach from both organic and a conventional perspectives in an effort to provide you with the right approach to fit your life. That's why I developed Balance and Beam ... to teach you how to find, choose, prepare and serve the freshest, most vitality-filled foods out there ...simply. Isn't it about time? Join us!

B&BE 101 Session: Free to new Clients ...(a $75 value!) Take Action toward vital, empowered food choices today!
...Learn More

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Hourly for a single person during B&BE's regular business hours $75
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Hourly for a single person outside of B&BE's regular business hours $80
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Hourly for a couple outside of B&BE's regular business hours (please add $5 for each individual hour).
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A New Year ...A New You!
Buy a Bundle with a friend and save! We'll help you Transition one kitchen and then you and your friend can apply what you've learned to the other! You can do it! We're here to help you along the way. Empower yourself and a friend today! Say you want a Twofer Bundle. For a limited time only. Offer expires 12/31/2007.

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For a 6 month Bundle $600

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For a 12 month Bundle $800
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"Attention US Military and immediate family! We are truely grateful for your sacrifice and dedication. To thank you for your service, B&BE offers you a 10% discount on our One-on-One food coaching. This offer does not expire."     ...Learn More

Testimonials

First of all, what Joe at Balance and Beam did with my kitchen was amazing. It's so much easier to cook now and putting away the dishes is a snap. It seems so obvious, but with just a few small changes I'm not overwhelmed with the thought of cooking a meal on a busy day. I've even had 3 dinner guests in the last week cause I have all this great food now!....READ MORE


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